The Fitting LoungeTracking
When one purchase is counted twice.
A Meta Pixel and Conversions API duplication problem for an online golf-fitting business.
Tracking engineerRead the project
Tracking and analytics with Artem Reiter
Tracking you can check.
Analytics you can use.
I build and repair measurement setups, investigate the numbers and create reports your team can work with.
GA4, GTM, consent, conversion APIs and Looker Studio.
Good questions start with a closer look.
Some of the sites I’ve worked on.
Tracking and analytics work, with client feedback behind each name.
What do you need
to make sense of?
A new setup, an existing problem or a report that could be more useful.
Tracking
Know what your website sends.
An event and measurement plan.Analytics
Understand the numbers you have.
Business questions and KPI definitions.Dashboards
A report your team can use.
A source map and metric definitions.Automations
Connect the work between tools.
A defined workflow and ownership map.A few projects, in detail.
Selected engagements from my public Upwork work history.
OnboardedDashboards
A dashboard built around the team’s goals.
A measurement review and Looker dashboard for a B2B SaaS website.
Analytics and dashboard consultantRead the project
Krabi Sunset CruisesTracking
Fix the tracking. Explain the fault.
Meta tracking support for a boat-tour business in Krabi, Thailand.
Tracking engineerRead the project
Tracking Scout by ReiterWeb
See what your website
is actually sending.
Scout checks tracking and consent in the browser. Open the requests and storage observations behind each finding, then decide what needs a closer look.
Free browser check. Get the finished report by email, without waiting on the page.
A closer look. Clearer next steps.
Artem Reiter
Founder of ReiterWeb
Łódź, Poland
You work directly with me.
I’m a tracking engineer with a developer’s background. I can follow a problem through the website code, measurement setup and reports.
I agree the scope with you, do the technical work and explain the result. Your team gets the notes needed to maintain what was built.
Meet ArtemWhat clients said.
Selected Upwork feedback from projects on these websites.
Randall Electricsrandallelectrics.com.au
“He checked everything on the live site, found the actual cause … and rebuilt it properly so each enquiry only counts once.”
The Fitting Loungethefittinglounge.com
“He verified his fix with a real test order rather than just saying it was done, and was responsive and easy to communicate with throughout.”
WRITERapp.writer.com
“Artem did a fantastic job reconfiguring our GTM instance to work with OneTrust cookie consent.”
Onboardedonboarded.com
“Artem audited our web metrics setup, confirmed everything was working correctly, and created a Looker dashboard based on our goals.”
DYO4Udyo4u.co.il
“He quickly identified a complex GA4 purchase attribution issue and implemented a reliable, well-documented solution.”
Broodgodinbroodgodin.nl
“Artem replies fast to messages and he completely solved our complex problem with our Meta Pixel. I apriciate that he communicates clearly!”
Krabi Sunset Cruiseskrabisunsetcruises.com
“Artem was extremely helpful in fixing my pixel tracking problems. He got the work done quickly and explained everything that was wrong.”
GitaarBarbaargitaarbarbaar.nl
“Artem did a great job on helping us setting up a tracking dashboard and really listened to our feedback!”
Selected individual project reviews, with longer feedback shown as excerpts. Read the full feedback on Upwork.
A little more context.
Visit the journalTracking
Why GA4 and your shop disagree
Reconcile orders and purchases with a worked example, a transaction worksheet and tests that separate reporting differences from tracking faults.
5 min readDashboards
The questions a useful dashboard must answer
A practical dashboard brief covering decisions, metric definitions, joins, freshness and a worked example of a misleading conversion rate.
5 min readAutomations
Design an AI workflow that can recover
Build an enquiry workflow with a clear finish line, meaningful review, duplicate protection and an owner for work that fails halfway through.
6 min read
Bring your tracking question.
Start with a website check, or tell me what you need to build or improve.